In this tip of the week we look at the importance of native content on social media.
In this Episode
0:22 Subscribe to the Social Church Youtube Channel
0:45 Check out the Social Media Tip of the Week Playlist
1:00 Get the Tip of the Week delivered to you by email (use the form on this page)
1:17 Check out the Page Analytics Extension in the Chrome Browser
1:50 Many churches make a mistake when they post links on social media instead of using native content
2:10 Native content will get you the most reach on social media
Native Content: Content designed for and published on a specific platform for a user to consume on that platform.
2:30 Avoid linking your social media accounts across platforms
3:00 You get rewarded for uploading content directly to the social media platform where you want users to interact with it
3:30 When you can use the scheduling tools built in to a platform (instead of using third-party tools)
4:10 Take advantage of the upload options that social media platforms give you (tagging, emotions, emojis, locations, etc.)
5:00 Platforms reward native content with special features like auto-play
5:26 Native content normally provides the best experience for the user
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