Are you overseeing your church’s Facebook account? Then be sure to check out our weekly tip. Follow these tips and you’ll get more engagement and connect with more people in your community.

For this week’s tip we’re talking about adding a call to action right into your Facebook Cover Photo. Remember when it comes to Social Media: awareness is good, engagement is great, action is king.

In this Episode

0:10 Call to Action

0:12 Awareness is good, engagement is great, action is king

0:48 Consider putting a call to action right in your Cover Photo

1:00 When you update your Cover Photo, Facebook treats that like every other post in the algorithm

2:20 When you add a call to action to your Cover Photo this makes your post strategic as it shows up in their news feeds

2:40 When you add a call to action to your Cover Photo it becomes a simple promo piece when people visit your page

3:15 Do NOT overwhelm your Cover Photo with text

 

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